Beckham in Los Angeles!

Maybe some saw this move as inevitable. Anyways, since the (re)inception of MLS, America has always tried to woo top names to domestic pitches... To better promote the most popular sport in the world. Here, I believe it falls somewhere around the rank of 5th in national viewership (Nascar or wrestling is #1 & #2, NFL football is up there, MLB baseball is up there, NBA basketball is also up there; whether NHL hockey is higher I don't think so, but I am uncertain about these exact rankings anyways).

Well, here it is. Beckham will be the highest paid team sport athlete in the U.S., reportedly around $250 million for a 5 year contract. Is it a good move? Time will tell. I think it may be, if they use him to help promote the League as much as his home team the Los Angeles Galaxy. We will need to see stadiums sell out, and jersey/merchandise sales soar.

Don't think other top players will now be drawn immediately. I think the league cannot support squads of$20+ million/year footballers until it shows the audience is really excited about it (with their wallets).

I've been a big fan of Dave Eggers since his first book, A Heartbreaking Work of Staggering Genius- which I've blogged about before. Well, now his content is coming to the big screen... Well, sorta. A new documentary narrated by Nicole Kidman is focusing on some Sudanese refugees that Eggers wrote about in his recent book What Is What. Read more about the film project, God Grew Tired of Us, at Gothamist.

The Cool Hunter has some interesting info about what Adidas is up to these days (speaking of D. Beckham and all). Look for new infra-red technology to hit the street this year from ol' Adi Dassler's original brand.

Lastly, here's a link from Mozilla defining all your keyboard shortcuts and hot keys for Firefox. Sure to help if you aren't already using all these to help navigate your way. Enjoy your weekend. Cheers.

image credits: David Beckham from AskMen.com, God Grew Tired photo from Gothamist.